Thinking about building a clothing business, but confused about where to focus? Try graphic t-shirts. The market is wide, you can not only target direct consumers, but also fellow businessmen who want to make merchandise or uniforms for employees.
Here are some ideas and tips to learn from. Who knows, open many other ideas that are in your head.
1. Screen printing
To make a graphic t-shirt , you certainly need the technique of transferring images to a t-shirt. There are several ways that can be done, one of which is screen printing or screen printing. The screen printing process is carried out with the help of a screen or mesh that has been printed according to the desired pattern. Later, parts that are not included in the design will be coated, so the ink will move to the shirt according to the design pattern.
The ink used is plastisol which is durable, has dimensions, and can produce fine details. Given that it takes time to make screens, usually the screen printing service provider will set a minimum order quantity. However, now there are several unit screen printing service providers, although the price may be slightly more expensive than ordering in bulk.
When looking for screen printing, you may come across the term Direct to Garment (DTG). It is a method of printing images directly onto fabrics or t-shirts so that individual printing is possible. However, it must be admitted that the DTG print results are not as good and durable as screen printing, especially after being washed several times.
Another cheaper and easier option is polyflex. Actually there are many types of polyflex on the market, but the point is that it is the process of printing images using a kind of vinyl sticker.
Stickers need to be cut to the desired design, then discarded the parts that are not needed. Then it is attached to a shirt or cloth by pressing it using a machine that conducts heat. The adhesion is quite good and will last a long time even if the shirt is washed many times. Its weakness is in color and detail, so it is more suitable for printing designs that tend to be simple such as logos or typography.
Another technique is embroidery or embroidery. Embroidery with a machine allows you to produce image prints that are certainly neater and more complex. It is suitable for printing line-art designs.
Of course, embroidery produces its own aesthetic and has better resistance when washed or ironed many times. The disadvantage is in the high cost of production, both for the purchase of the machine and the yarn.
4. Just use typography
After knowing several printing methods that are durable and suitable for the apparel business, you also have to pay attention to the design aspect. It’s useless if the method used is good, but the choice of t-shirt graphic design offered is not good.
In recent years, typography or the art of combining written fonts has been adopted by many designers. You can purchase a font license or use a free font whose license is free for personal and commercial use.
It’s even safer if you can create your own font or typography. It will be more free to use. In addition to the design, please make interesting words. It can be a punchline or an affirmative sentence.
5. Line art yang simple
Line art is the art of drawing by combining lines only. You can create it by bolding the lines on the sketch without filling the spaces between the lines with color. The point is to make an image or text without being blocked with color.
Line art can be transferred to t-shirts by any printing method. Can be screen printed, use polyflex , or embroidered by machine.
6. No need for too many colors
You can also limit the use of color. In addition to saving production costs and time, this trick actually aims to ensure your design is in a minimalist corridor. Use at most 3-4 colors only in one design.
Design details can be complex, really. Using the same color multiple times is not a problem. Not all details have to be in different colors.
7. Sustainable raw materials add a plus
It is no secret that businesses in the textile sector are often criticized for not being environmentally friendly. Especially if the model is fast retail . There are several ways to fight it.
For example, you use sustainable raw materials . For example , plant-based ink or using plain old t-shirts that are suitable for use. Of course, tell me honestly about where your raw materials come from, if it’s used, just say so and of course take special action before printing the image on it. For example by washing it first.
8. Find your market
Finally, of course, determine the target market. As mentioned earlier, graphic t-shirts can not only target consumers or direct users.
You can market it to fellow businessmen who want to make merchandise . For example, for the purpose of making uniforms for events or work uniforms for crew and employees.
The ideas and tips above are not guidelines or standards that must be followed. As a business initiator, you can find out for yourself which one is the most suitable for your conditions and preferences.