BLACKPINK’s recent pre-release single “Pink Venom” has taken the world by storm. Fans loved the song and music video, and BLACKPINK’s 2022 Video Music Awards (VMA) performance received great acclaim.

But fans have more to look forward to as BLACKPINK is scheduled to release the album BORN PINK on September 16th.

Fans have been excited for the long-awaited album ever since YG Entertainment promised that “the album [will] be full of BLACKPINK’s unique identity.”

And world-renowned producer and OneRepublic lead singer, Ryan Tedder, has teased that the upcoming album will be “so cool.”

But unsuspecting fans have found surprising reasons to look forward to the upcoming album. Some fans went to order the album at BLACKPINK’s UK store and were surprised to see that BORN PINK appears to have an explicit content warning sticker on the album.

A Parental Advisor Alert is a voluntary inclusion in the album, as the name suggests, to warn parents that there may be some adult content that young children may not want to hear.

Fans are excited about the label’s inclusion as BLACKPINK have sworn in their songs like “Forever Young” and “Pretty Savage” before but haven’t used an explicit label.

Fans seem to unanimously agree that they are looking forward to BLACKPINK’s inevitable strong image.

In the past, Soyeon (G)I-DLE expressed surprise that their song “TOMBOY” was so successful despite the explicit lyrics in the song. The idol explained that “as idol singers, there are some words [they] shouldn’t use,” but he doesn’t see the point in following “such prejudices.”

And it seems BLACKPINK has the same mentality about going against the expected norm for K-Pop girl groups and feeling safe with their own strong image.

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By Raufs