On July 12, “Good Morning Temple” (Nippon Cultural Broadcasting) featured the news that the popular Korean male idol group BTS (BTS) first appeared at No. 13 on the US music chart “Billboard”. Done. It seems quite high, but not unusual outside the TOP10 area. Broadcaster Naomasa Terashima and Hidetomi Tanaka, a professor at Jobu University, who was a commentator on Tuesday, exchanged opinions on the topic.

Talking about BTS, it’s new to remember that “Butter” released in 2021 reached No. However, currently, there are suspicions that an illegal operation is being carried out to increase the rankings, and BTS’s side denies it.

In response to this, Billboard announced a rule change to “1 week 1 user 1 aggregation”. If you have purchased (downloaded) one sound source in duplicate, we decided to exclude duplicates from the total, but BTS’ new song “Yet To Come” announced on June 10 is the 13th of the first week and second week. His eye was 68th, and he was out of service in his third week.

Mr. Tanaka, who is also an idol researcher, made a meaningful voice on this matter.

“Oh, you know the truth” (Master Tanaka)

When Anna Terashima, unable to hide her surprise, stopped by saying, “No, please wait,” Mr. Tanaka points out that similar commercial laws are being used in the Japanese idol world.

In the case of BTS, there are many fans around the world called Army, but (fans download sound source) in duplicate. It turns out to be so. As an idol researcher, it is interesting as an empirical thing, “That’s true, after all.” (Mr. Tanaka)

This topic was also ridiculed on Japanese online bulletin boards as “effective countermeasures against BTS fan fraud.” However, it is not always cheating, and it is better to think that the marketing method is redundant and necessary to improve the trajectory.

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By Raufs